Developing a strategy for your organization seems like a mystery for a lot of people (and some organizations make a large coin from keeping that mystery), but in all reality it has a big part of “wild guesses” included. In this episode of the What’s Your Baseline Podcast we have Dan Marquez on the show, who knows a thing or two about this topic from his time at Accenture, Boston Consulting Group, or Google.

Dan Marquez - strategy to execution

Dan is a passionate and eminently capable digital transformation professional, and also an expert in helping organizations understand and capitalize on the power of technology.

He specializes in adapting the enterprise strategies of his clients to find the real value opportunities and disruption resilience that can be powered by digital solutions. He also has deep knowledge of Operating Model and Culture design, supporting companies to drive the change necessary to make transformations sustainable.

In this episode of the podcast we are talking about:

  • Dan’s background
  • What is a “strategy”?
  • What to look for when developing a strategy (and which traps to avoid)
  • Explore the space by using an “intersectional strategy” method
  • How to implement a strategy – duality of leadership mentalities
  • PSA: style trumps substance
  • Most challenges boil down to cultural problems
  • Pursue an “L-shaped” transformation – focus on building foundational improvements while delivering value through narrow end-to-end use cases

Dan can be contacted via LinkedIn here:

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Additional information


Music by Jeremy Voltz,

  • CP1 (Welcome)
  • RakeBeatChords (Interlude 1)
  • Airplane Seatbelt (Interlude 2)
  • South Wing (Outro)