A lot of projects are just looking at processes and applications. One thing that typically does not get the limelight is the data that is needed to empower these two things. But why is that? Is it because data is “invisible” and cannot be touched or felt?

Data Projects: Wiebke Apitzsch

Our guest today is Wiebke Apitzsch, who is working in “data” for over 15 years with companies like the Boston Consulting Group. Currently she is working in a small organization named “Datahearts” that focusses on the combination of business, data, and change expertise.
Her role is the head of data strategy, in which she defines the use cases (that match the client strategy), looks at the systems that support the data strategy, and set up project and change management to make the project a success.

In this episode of the podcast we are talking about:

  • Wiebke’s background
  • Why you should focus on data in your projects
  • Data as solid basis for discussions
  • Change management as key for data project success
  • Data strategy
  • How to implement data (the example of a brick wall)
  • How to manage stakeholders and their potential objections

Wiebke is very active on LinkeIn and you can contact her here: https://www.linkedin.com/in/wiebke-apitzsch/.

Please reach out to us by either sending an email to hello@whatsyourbaseline.com or leaving us a voice message by clicking here.

Additional information

  • No additional information for this episode.


Music by Jeremy Voltz, www.jeremyvoltzmusic.com

  • CP1 (Welcome)
  • Wind Will Blow (Interlude 1)
  • Love Won’t Let You Down (Interlude 2)
  • South Wing (Outro)