We had the topic of today’s episode – transformation – a couple of times on this podcast, even though we did not call the episodes like that. But why?

Because transformation in today’s times is not an exception but the reality for all organizations. It is not just “an update by IT”, or something that is a “one and done”. We all need to change and transform our organizations all the time.
However, a lot of organizations are caught in their day-to-day issues and don’t plan the change – they don’t know how their “tomorrow” should look like.

Our guest this week is James Toomey, one of the founders of TMWR Lab and an expert in defining the strategy to get to the desired “tomorrow” but also in the “how” to get there.

He is a Connected SaaS Business, Commercial Innovation, and Brand Strategy executive with a proven track record in creating, enhancing, and building tangible value for companies, products, and brands across a diverse range of sectors.
In addition to this he’s an Expert Design-thinking and workshop facilitator and seasoned problem-solver with proven ability to tackle an issue/opportunity from all perspectives to deliver actionable roadmaps: new revenues, new business models, advanced capability building, and culture advancement.

In this episode of the podcast we are talking about:

  • James’ background
  • Companies are looking how to modernize and transform, but often don’t have a clear vision and strategy
  • Development of a top-down strategy:
    • Customers and Go-To-Market
    • Operational capabilities
    • Employee engagement and/or empowerment
    • Vendor and networked value
  • Automation capabilities vs. innovation capabilities
  • How to activate transformation programs

You can find James on LinkedIn, or have a look at his website here: https://www.thetmrwlab.com/.

Please reach out to us by either sending an email to hello@whatsyourbaseline.com or leaving us a voice message by clicking here.

Additional information


Music by Jeremy Voltz, www.jeremyvoltzmusic.com

  • CP1 (Welcome)
  • Basement Apartment (Interlude 1)
  • Wish You Knew Me (Interlude 2)
  • South Wing (Outro)