One of the skills that I see an increasing demand for Business Analysts is data analysis. Especially when “new” tools like Process Mining shift the landscape towards data-driven analysis.

And besides the need to learn these new skills, I also see multiple tools that are very pricey and might be cost prohibitive for some organizations, so they fall back to the universal Swiss knife in business… Excel.

Rosaria Silipo - KNIME & Data Analysis

One of the tools that beats that trend is KNIME, which not only is open-source but also has a great community and great training offerings. Besides the fact that the tool is great, if you have ever watched a video from KNIME you will recognize the voice of our guest, Rosaria Silipo, immediately.

Rosaria has been a researcher in applications of AI and Machine Learning for over a decade. Application fields include biomedical systems, IoT, customer intelligence, financial services, social media, cybersecurity, and automatic speech processing.
She is currently based in Constance (Germany) / Zurich (Switzerland).

In this episode of the podcast, we talk about:

  • Rosaria’s background—she brings decades of experience, from early neural networks in the 1990s to shaping the KNIME community.
  • A journey through data science history: hardware limits, Big Data, GPUs, deep learning, and today’s AI-driven shift.
  • From building models to consuming and fine-tuning AI: why modern analytics is now more engineering than research.
  • Tool evolution matters: visual, low-code platforms lower the barrier without blocking advanced use cases.
  • Open source as an accelerator: community, shared extensions, education, and faster innovation.
  • Why Excel breaks at scale—and how reproducible data pipelines outperform spreadsheet heroics.
  • KNIME’s strength: step-by-step logic, transparency, and workflows you can explain to stakeholders.
  • Education over hype: tools are powerful, but data literacy and validation remain non-negotiable.
  • Rosaria’s focus forward: growing AI learning communities and mentoring young entrepreneurs.
  • AI realities: hype is real, but fundamentals still matter—especially for tabular and business data.
  • Community beats lock-in: ecosystems outlast tools and make practitioners better.
  • Final takeaway: better analytics isn’t about smarter tools—it’s about people, clarity, and shared understanding.

You can reach Rosaria via LinkedIn here: https://www.linkedin.com/in/rosaria/.

Please reach out to us by either sending an email to hello@whatsyourbaseline.com or signing up for our newsletter and getting informed when we publish new episodes here: https://www.whatsyourbaseline.com/subscribe/.

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Credits

Music by Jeremy Voltz, www.jeremyvoltzmusic.com