How do you bridge the gaps between Strategy and Execution, and how do you evolve execution as strategy pivots? That are the questions that are the topic of our podcast this week – the first of two episodes of a collaboration with the “Strateg-ish” podcast, run by our friends Craig Overmars and Dan Marquez, who has been a guest on our show before.
This episode looks at strategy with the perspective that an architect might have – how is it done, what are the outcomes that one can align to, etc. In the second episode, which will be out on the Strateg-ish channel soon, we discuss the opposite side of this: what can strategists expect and what do they have to know when they are doing their work and expect it to be implemented.
Both, Dan and Craig, have a background in strategy and worked in various consulting organizations and are now working in this field at Google.


In this episode of the podcast we are talking about:
- Dan’s and Craig’s backgrounds
- What is “strategy” anyway (definition)
- How can it be developed in rapid-pace organizations?
- The process of strategy development
- The kind of artifacts that one can expect as an outcome of the development
- The typical timeframe of a strategy development project
Craig and Dan can be found on LinkedIn (of course) and their “Strateg-ish” podcast can be found here: https://open.spotify.com/show/3h5l2eefFGb9YtPvUVnsDn?si=f8c690a4b197408a.
Please reach out to us by either sending an email to hello@whatsyourbaseline.com or leaving us a voice message by clicking here.
Additional information
- Dan has been a guest on the show before:
Credits
Music by Jeremy Voltz, www.jeremyvoltzmusic.com
- CP1 (Welcome)
- Cowbell (Interlude 1)
- Wurly (Interlude 2)
- South Wing (Outro)
Roland Woldt has spent nearly 30 years helping organizations cut through complexity — transforming how they think about their architecture, processes, and strategy. A former officer in the German Armed Forces, he has held executive and leadership roles at Accenture, Software AG/IDS Scheer, KPMG, and iGrafx, leading engagements across the full project lifecycle from solution design to rollout.
Roland is the author of Successful Architecture Implementation and Successful Process Mining Projects, and co-hosts the podcast What’s Your Baseline?, where he demystifies Enterprise Architecture and BPM for practitioners worldwide. Learn more at woldt.de.

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